What new trends in product complexity portend for marketing success: Why the road to simplicity is complex.
This article is simply about complexity—not about the usual product
complexity often discussed in marketing journals, business magazines or even
in the pages of the New York Times. I am speaking of a "new complexity" that
has recently permeated high technology consumer products and services to
create products with massive features sets and corresponding levels of
operational complexity. This new complexity will fundamentally alter the role
of marketing and product development executives and redefine the skill
sets necessary for achieving business success in the future.
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